I noticed this display ad when shopping at my local grocery store. Every time I went shopping this image would catch my eye. Since it was a temporary promotional display, I asked the manager if I could have an undamaged sample when it was over. It turned out that they had rolls and rolls of the stuff that wasn’t even used. My pretense was that I needed it for a friend’s dissertation on child exploitation in the media. Of course I am the “friend” and now it seems my words were somewhat prophetic.
Besides the prominent display of the company’s product, it should be noticed that the image not only evokes the idyll of summer beach life, but the color of the girl’s skin and the sandy fort seems impossibly radiant.
From Reverend Benjamin M. Root IV on August 13, 2012
It makes me wonder about the demise of the Coppertone girl logo, and her naughty little dog.
From pipstarr72 on August 13, 2012
I just read a couple weeks ago that Coppertone is running a contest for the next Coppertone girl. Of course, we know she will be well-covered this time, no little behind bared and certainly not topless. The Coppertone “baby” has undergone a transformation over the years, being gradually more and more covered up, but it looks like the company is now chucking the old logo completely, perhaps because, no matter how much skin she bares or doesn’t bare, the original design still makes us think of the little “cottontail” girl with the dog yanking her suit down. I’ll eventually make a big post on the Coppertone girl, probably when the new one is announced. I have tons of material for it.